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Building AI-Driven Cultures

Leadership Certificate

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Target Audience

This program is designed for groups of leaders from within organizations, including:

  • Senior leaders and executives 
  • Transformation, innovation, and change leaders 
  • HR, talent, and culture leaders 
  • Leaders responsible for AI adoption and digital transformation 
  • Change agents driving responsible, sustainable business transformation 

The AI adoption challenge must be reframed

In 2025, most large companies are investing millions in AI, chasing the best technology to drive growth. 

Yet 80% of AI transformation efforts fail to meet their goals. Companies carefully select tools and launch training programs, but months later, usage is low, behaviors haven’t shifted, and the promise of AI remains out of reach. 

If history has taught us anything about technological revolutions, it’s this: the companies that thrive aren’t the ones that simply adopt the right tools, but the ones whose people embrace working with those tools. 

The AI adoption challenge must be reframed

In 2025, most large companies are investing millions in AI, chasing the best technology to drive growth. 

Yet 80% of AI transformation efforts fail to meet their goals. Companies carefully select tools and launch training programs, but months later, usage is low, behaviors haven’t shifted, and the promise of AI remains out of reach. 

If history has taught us anything about technological revolutions, it’s this: the companies that thrive aren’t the ones that simply adopt the right tools, but the ones whose people embrace working with those tools. 

It’s not just about AI adoption – it’s about human adoption of AI

When we push people to adopt new technology, they push back. When we train them with new tools, they return to their desks and stick to their habits. It’s natural. It’s human.

You can’t push your way to an AI-driven culture. It’s about inspiring people to adopt the right mindsets—and giving them the tools to develop new habits and ways of working together.

It’s not just about AI adoption – it’s about human adoption of AI

When we push people to adopt new technology, they push back. When we train them with new tools, they return to their desks and stick to their habits. It’s natural. It’s human.

You can’t push your way to an AI-driven culture. It’s about inspiring people to adopt the right mindsets—and giving them the tools to develop new habits and ways of working together.

About the program

This program gives leaders a crucial shift in perspective: prepare your work culture to AI, and adoption will follow.

We encourage culture leaders to go beyond prompt engineering. Focus on building adoption-friendly mindsets and AI-ready habits. Shift attention from tools to the work and collaboration they’re meant to enhance. 

We’ll explore what’s not working today: 

  • Training programs that don’t stick 
  • Rollouts without real adoption 
  • A focus on prompts instead of behavioral change 
  • A focus on tools instead of systems and processes 
  • Investment in technology instead of its adoption

And your leaders will walk away with a new lens on what it takes to build AI-driven cultures: 

  • What companies that are leading AI adoption do right
  • How to help people overcome psychological resistance and fear 
  • How to adopt the mindsets needed for AI experimentation 
  • How to build cultures that foster curiosity, encourage play, and reward learning 
  • How to create systems and workflows that integrate AI into daily operations 
  • How to support the human journey of change—not just the technical one 
  • How to lead corporate transformation responsibly, ethically, and at scale 

Your certificate at a glance

Personal leadership style assessment and recommendations (ConsciousinsightsⒸ AI)

Live sessions with top global experts in AI, leadership, and cultural transformation

Personal coaching by AI agents developed and supported by Stoic

Three self-paced asynchronous modules providing foundational knowledge  

Learning community of leaders to discuss personal challenges and analyze case studies

Unique combination of academic rigor and practical know-how

This customizable certification program represents a unique blend of academic rigor, led by Duke Corporate Education, and practical methodologies presented by Axialent:

Consistently ranked #1 worldwide in custom executive education, Duke Corporate Education partners with organizations across industries to deliver transformative, future-ready leadership development that drives real-world impact. 

Global leader in shaping corporate cultures and preparing them for the future. Over the last 20+ years, Axialent has led strategic projects with executive teams at some of the world’s largest companies, including Google, Procter & Gamble, Mastercard, TikTok, and many others.

Our expert facilitators

Oseas Ramirez Assad

CEO, AI Applied Learning Company | AI Adoption and Innovation Expert | Former CEO, Axialent | Entrepreneur | Founder, Startup Cisco Initiative

Expert in AI-enabled leadership and corporate innovation with over 20 years of experience driving technological transformation.

Experience

  • Current CEO, Stoic, AI Applied Learning Company
  • Partner and former CEO, Axialent
  • Corporate Innovation Expert, innovation advisor for leaders of Fortune 500 companies
  • A former Cisco Systems executive in charge of Cisco’s top 2% talent (Sr. Managers)
  • Strategy for Cisco’s worldwide network of innovation centers and creator of one of Cisco’s internal innovation methodologies and grassroots movement, Startup//Cisco
  • 5x Entrepreneur and current board member of his own companies
  • Former CIO, CTO and Family Counselor

Fran Cherny

Booking Holdings Culture Lead | Inspirational speaker | Author | Advisor to Executives Driving Cultural Transformation Processes

For over 20 years and in more than 20 countries, Fran has supported leading multinationals — such as Procter & Gamble, Microsoft, Facebook, and AXA — through cultural transformation projects, conferences, direct coaching to executives, and facilitation of leadership teams.

Experience

  • Booking Holdings Culture Lead
  • Partner and former CEO, Axialent
  • Author: Be the Change: The Art of Becoming Our Own Innovation Project.
  • Advisor to executives driving cultural transformation processes

Dan Strode

Keynote Speaker | Adjunct Professor IE School of Human Sciences & Technology | Former Group Director of Culture & Strategy, Global HR at Santander Bank

Culture and innovation strategist and bestselling author who specializes in transforming organizations through strategic culture change and AI-enabled innovation. Dan combines deep corporate experience with practical frameworks for building innovation cultures and future-proofing organizations through strategic foresight and technology integration.

Experience

  • A former Global Director of Culture & Strategy at Santander Bank, he led cultural transformation across 220,000 employees in 32 countries while transitioning the institution from traditional banking to digital-first operations.
  • Author of The Culture Advantage, The Innovator’s Edge, and the upcoming From Web 1 to Web 3.

Stephanie Antonian

Founder & CEO of AI Research and Design Lab | AI & Ethics Thought Leader | Former Google, DeepMind, Accenture | Creator of the Digital Health Score | Harvard-Trained

One of world’s top researchers and experts in AI, she brings a unique blend of technical acumen and ethical insight to the field of artificial intelligence. Stephanie is widely recognized for her visionary perspective on humane technology and is the originator of the phrase “AI as a Love Letter to Humanity,” a philosophy that underscores her commitment to building compassionate digital futures.

Experience

  • Founder and CEO of Aestora, an AI research and design lab focused on technology that supports human flourishing.
  • Former leader at Google, DeepMind, Accenture, and NASA-affiliated projects

Matilde D’Amelio, PhD

CEO & Founder in Global AI Training and Consulting Company | AI and Data Subject Matter Expert in Top Global Institutions (Harvard, Stanford, MIT, Imperial College London)

Dr. Matilde D’Amelio is one of the world’s most sought-after consultants and educators in AI, digital transformation, data-driven decision-making and innovation. She brings 15 years of experience helping organizations shape digital strategy and executive education, working in partnership with global companies and prestigious academic institutions.

Experience

  • CEO & Founder, SOPHIA, Global AI Training and Consulting Company
  • Subject Matter Expert in AI, Digital Transformation and Leadership, Imperial College London, MIT, Stanford University, Harvard University, Cambridge University and Columbia University
  • Generative AI Advisor at MIPU Predictive Hub
  • Scientific Lead & Strategic Advisor AI, Arkas Ascend Technology Fund
  • Former Digital Engagement Manager, Hilti Group

Supriya Gupta

Founder & CEO, AI Content Creation Company | Silicon Valley executive with deep experience building AI products at Intuit Credit Karma, Facebook, and IBM

Highly experienced AI strategy advisor with over 20 years of experience building zero-to-one products and scaling organizations to serve millions.

With a Wharton MBA and engineering background, Supriya specializes in turning cutting-edge AI technology into business impact through user-centric design while maintaining the principle that elegant AI should whisper so products simply work better.

Experience

  • Current Founder & CEO, The Agent C, AI Executive Content Company
  • Former VP/GM at Credit Karma (acquired by Intuit for $7.1B) – led company’s AI product development, including the AI-native Financial Assistant used by millions monthly
  • Early AI product lead on Facebook Adtech team at Meta
  • Early GTM leader at BrightRoll (video adtech platform, acquired by Yahoo for $640M)
  • Drove AI innovations at IBM
“This program is highly valuable, sparked new ideas, and allowed us to reflect on how far along we are, or are not, in our AI transformation journey. I would absolutely recommend it to others.”
Dr. LaTricia Frederick
Global Head of Executive Talent Management, Exec & Board/People & Communities at Cisco
“It has been a real intellectual challenge! People from all around the world learning about the link between organizational design and AI. Great professors and a strong community of leaders.”
Marcelo Melamed
Executive Vice President Human Resources at Cirion Technologies

FAQ

Target audience:

  • Senior leaders and executives
  • Transformation, innovation, and change leaders
  • HR, talent, and culture leaders
  • Leaders responsible for AI adoption and digital transformation
  • Change agents driving responsible, sustainable business transformation

The program is designed for groups and delivered as a dedicated, organisation-specific cohort.

Leaders who complete this program will become the architects of the culture needed to unlock the transformational value of AI across their businesses. These leaders won’t just adapt to the AI era—they will consciously design and lead the cultural transformation that enables their organizations to thrive.

  • Align AI initiatives with organizational values, behaviors, and strategy
  • Lead AI-driven cultural transformation while fostering trust, inclusion, and ethical leadership
  • Navigate workforce shifts, including role redesign, reskilling, and AI-human collaboration
  • Apply data-driven decision-making to both business outcomes and cultural change
  • Embed responsible AI governance and build trust in AI-powered systems
  • Scale AI from pilot projects to enterprise-wide adoption
  • Future-proof their leadership capabilities in an AI-enabled world
  1. Leading the AI Transformation – From Awareness to Action
  2. The Culture Factor – Embedding AI into Organizational DNA
  3. The New Hybrid Workforce – Redefining Roles, Skills & Collaboration
  4. AI-Driven Decision-Making – From Gut Feel to Data-First Leadership
  5. Trust & Ethics – Ensuring Responsible and Transparent AI Adoption
  6. Scaling AI Adoption – From Pilots to Enterprise-Wide Culture Change
  7. Future-Proofing AI Leadership – Navigating Emerging AI Trends

The program is co-delivered by expert facilitators from Duke CE’s Global Educator Network and Axialent’s seasoned Culture Consultants. This partnership brings together the academic rigor and global perspective of one of the world’s foremost executive education institutions with +20 years of deep, hands-on experience in leadership and cultural transformation. Participants benefit from a unique blend of research-based insight and real-world application, ensuring the program is both intellectually robust and practically grounded.

  • Live sessions: 7 sessions, approx. 3 hours each
  • Self-led modules: 3 modules, approx. 2 hours each (optional but recommended)
  • Plus optional time for networking, peer exchange, and practical exercises
Yes. Participants will receive a Certificate of Completion jointly issued by Duke Corporate Education and Axialent. 
Please contact your Duke Corporate Education or Axialent representative for registration details, pricing, or further questions. Request a program brochure or schedule a consultation with our team. 
Building AI-Driven Cultures: Leadership Certificate is a four-month online program designed to equip senior leaders with the mindsets, capabilities, and practical tools to lead cultural transformation in the era of AI. This program is a collaboration between Duke Corporate Education and Axialent, combining world-class executive education with deep expertise in conscious leadership and culture change. 
While AI has enormous potential to transform businesses, research shows that up to 80% of AIprojects fail, often due to cultural barriers rather than technical limitations. This program helpsleaders bridge the gap between AI strategy and organizational culture—ensuring AI adoption issuccessful, ethical, and scalable.

The program consists of:

  • 7 live virtual sessions (~3 hours each) facilitated by experts in AI, leadership, and cultural transformation
  • 3 self-paced asynchronous modules providing foundational knowledge
  • A curated peer learning community for reflection, exchange, and practical application 

By completing this program, leaders will be able to:

  • Confidently lead AI adoption initiatives within their organizations
  • Build cultures that foster adaptability, innovation, and trust in AI systems
  • Address the ethical, governance, and human challenges associated with AI
  • Translate AI capabilities into business impact while ensuring cultural alignment
All sessions are delivered virtually through a dedicated online learning platform. The program combines:  Live, interactive sessions  Self-paced learning content  Peer networking and discussion forums 

The program will launch on Tuesday, October 22, 2025. 

Unlike purely technical AI programs, this certificate focuses on the human, ethical, and cultural dimensions of AI adoption. It prepares leaders not only to understand AI but to personally adopt the right mindsets and behaviors that enable its integration into the DNA of their organization—ensuring that adoption is responsible, sustainable, and aligned with business strategy.