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Building AI-Driven Cultures

Leadership Certificate

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Target Audience

  • Senior leaders and executives 
  • Transformation, innovation, and change leaders 
  • HR, talent, and culture leaders 
  • Leaders responsible for AI adoption and digital transformation 
  • Change agents driving responsible, sustainable business transformation 

The AI adoption challenge must be reframed

In 2025, most large companies are investing millions in AI, chasing the best technology to drive growth. 

Yet 80% of AI transformation efforts fail to meet their goals. Companies carefully select tools and launch training programs, but months later, usage is low, behaviors haven’t shifted, and the promise of AI remains out of reach. 

If history has taught us anything about technological revolutions, it’s this: the companies that thrive aren’t the ones that simply adopt the right tools, but the ones whose people embrace working with those tools. 

The AI adoption challenge must be reframed

In 2025, most large companies are investing millions in AI, chasing the best technology to drive growth. 

Yet 80% of AI transformation efforts fail to meet their goals. Companies carefully select tools and launch training programs, but months later, usage is low, behaviors haven’t shifted, and the promise of AI remains out of reach. 

If history has taught us anything about technological revolutions, it’s this: the companies that thrive aren’t the ones that simply adopt the right tools, but the ones whose people embrace working with those tools. 

It’s not just about AI adoption – it’s about human adoption of AI

When we push people to adopt new technology, they push back. When we train them with new tools, they return to their desks and stick to their habits. It’s natural. It’s human.

You can’t push your way to an AI-driven culture. It’s about inspiring people to adopt the right mindsets—and giving them the tools to develop new habits and ways of working together.

It’s not just about AI adoption – it’s about human adoption of AI

When we push people to adopt new technology, they push back. When we train them with new tools, they return to their desks and stick to their habits. It’s natural. It’s human.

You can’t push your way to an AI-driven culture. It’s about inspiring people to adopt the right mindsets—and giving them the tools to develop new habits and ways of working together.

About the program

This program gives leaders a crucial shift in perspective: prepare your work culture to AI, and adoption will follow.

We encourage culture leaders to go beyond prompt engineering. Focus on building adoption-friendly mindsets and AI-ready habits. Shift attention from tools to the work and collaboration they’re meant to enhance. 

We’ll explore what’s not working today: 

  • Training programs that don’t stick 
  • Rollouts without real adoption 
  • A focus on prompts instead of behavioral change 
  • A focus on tools instead of systems and processes 
  • Investment in technology instead of its adoption

And your leaders will walk away with a new lens on what it takes to build AI-driven cultures: 

  • What companies that are leading AI adoption do right
  • How to help people overcome psychological resistance and fear 
  • How to adopt the mindsets needed for AI experimentation 
  • How to build cultures that foster curiosity, encourage play, and reward learning 
  • How to create systems and workflows that integrate AI into daily operations 
  • How to support the human journey of change—not just the technical one 
  • How to lead corporate transformation responsibly, ethically, and at scale 

Your certificate at a glance

Personal leadership style assessment and recommendations (ConsciousinsightsⒸ AI)

Live sessions with top global experts in AI, leadership, and cultural transformation

Personal coaching by AI agents developed and supported by Stoic

Three self-paced asynchronous modules providing foundational knowledge  

Learning community of leaders to discuss personal challenges and analyze case studies

Unique combination of academic rigor and practical know-how

This customizable certification program represents a unique blend of academic rigor, led by Duke Corporate Education, and practical methodologies presented by Axialent:

Consistently ranked #1 worldwide in custom executive education, Duke Corporate Education partners with organizations across industries to deliver transformative, future-ready leadership development that drives real-world impact. 

Global leader in shaping corporate cultures and preparing them for the future. Over the last 20+ years, Axialent has led strategic projects with executive teams at some of the world’s largest companies, including Google, Procter & Gamble, Mastercard, TikTok, and many others.

Our expert facilitators

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FAQ

  • Tuition for the full program is $4,500 USD per participant.
    We’re currently offering an early access rate of $3,600 USD per participant for those who confirm group participation by September 22
  • If you need a customized package, we’re happy to discuss.
Target audience:
  • Senior leaders and executives
  • Transformation, innovation, and change leaders
  • HR, talent, and culture leaders
  • Leaders responsible for AI adoption and digital transformation
  • Change agents driving responsible, sustainable business transformation
The program is designed for groups and can be delivered as a dedicated cohort for a single client.

Leaders who complete this program will become the architects of the culture needed to unlock the transformational value of AI across their businesses. These leaders won’t just adapt to the AI era—they will consciously design and lead the cultural transformation that enables their organizations to thrive.

  • Align AI initiatives with organizational values, behaviors, and strategy
  • Lead AI-driven cultural transformation while fostering trust, inclusion, and ethical leadership
  • Navigate workforce shifts, including role redesign, reskilling, and AI-human collaboration
  • Apply data-driven decision-making to both business outcomes and cultural change
  • Embed responsible AI governance and build trust in AI-powered systems
  • Scale AI from pilot projects to enterprise-wide adoption
  • Future-proof their leadership capabilities in an AI-enabled world
  1. Leading the AI Transformation – From Awareness to Action
  2. The Culture Factor – Embedding AI into Organizational DNA
  3. The New Hybrid Workforce – Redefining Roles, Skills & Collaboration
  4. AI-Driven Decision-Making – From Gut Feel to Data-First Leadership
  5. Trust & Ethics – Ensuring Responsible and Transparent AI Adoption
  6. Scaling AI Adoption – From Pilots to Enterprise-Wide Culture Change
  7. Future-Proofing AI Leadership – Navigating Emerging AI Trends

The program is co-delivered by expert facilitators from Duke CE’s Global Educator Network and Axialent’s seasoned Culture Consultants. This partnership brings together the academic rigor and global perspective of one of the world’s foremost executive education institutions with +20 years of deep, hands-on experience in leadership and cultural transformation. Participants benefit from a unique blend of research-based insight and real-world application, ensuring the program is both intellectually robust and practically grounded.

  • Live sessions: 7 sessions, approx. 3 hours each
  • Self-led modules: 3 modules, approx. 2 hours each (optional but recommended)
  • Plus optional time for networking, peer exchange, and practical exercises
Yes. Participants will receive a Certificate of Completion jointly issued by Duke Corporate Education and Axialent. 
Please contact your Duke Corporate Education or Axialent representative for registration details, pricing, or further questions. Request a program brochure or schedule a consultation with our team. 
Building AI-Driven Cultures: Leadership Certificate is a four-month online program designed to equip senior leaders with the mindsets, capabilities, and practical tools to lead cultural transformation in the era of AI. This program is a collaboration between Duke Corporate Education and Axialent, combining world-class executive education with deep expertise in conscious leadership and culture change. 
While AI has enormous potential to transform businesses, research shows that up to 80% of AIprojects fail, often due to cultural barriers rather than technical limitations. This program helpsleaders bridge the gap between AI strategy and organizational culture—ensuring AI adoption issuccessful, ethical, and scalable.

The program consists of:

  • 7 live virtual sessions (~3 hours each) facilitated by experts in AI, leadership, and cultural transformation
  • 3 self-paced asynchronous modules providing foundational knowledge
  • A curated peer learning community for reflection, exchange, and practical application 

By completing this program, leaders will be able to:

  • Confidently lead AI adoption initiatives within their organizations
  • Build cultures that foster adaptability, innovation, and trust in AI systems
  • Address the ethical, governance, and human challenges associated with AI
  • Translate AI capabilities into business impact while ensuring cultural alignment
All sessions are delivered virtually through a dedicated online learning platform. The program combines:  Live, interactive sessions  Self-paced learning content  Peer networking and discussion forums 

The program will launch on Tuesday, October 22, 2025. 

Unlike purely technical AI programs, this certificate focuses on the human, ethical, and cultural dimensions of AI adoption. It prepares leaders not only to understand AI but to personally adopt the right mindsets and behaviors that enable its integration into the DNA of their organization—ensuring that adoption is responsible, sustainable, and aligned with business strategy.